Drew Pocza | Drew Pocza
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shirt art

My best work tends to be character driven. I love creating characters to fit client needs and have often referred to my work as “Illustration with Character”. See what I did there? lol

About a year ago, I created a pretty fun a logo for a church youth group. Calvary Chapel Merrit Island in scenic Florida. Dan, my contact there has been a great supporter of pushing new custom art for his group. Not just relying on stock art. And hey, I do stock work as well, so I’m not totally dissing it. But with so much visual noise out there, it’s nice to know people care about putting out fun, relevant projects out.

Dan came back needing some art for his Vacation Bible School coming up this summer. There are LOTS of junky VBS packages churches can buy, but again, I’m thankful Dan likes to go big and be original. He needed a shirt design. Simple enough. After we talked about the elements he needed, I started sketching. As the process went on, I realized it was going to be VERY expensive to make shirts if I did them the way I would normally color. After brainstorming a bit, we decided on a new direction. Make the art for various applications. He let me go all out with color and textures, then as necessary, we scaled parts back. So far back, to one color for the shirts.

I build art in layers with black/outlines on top, colors on descending layers. I have always given the options for turning color layers off and supplying black and white coloring page art. This time I gave more options.

1. Single color for shirts.

2. Additional single color version was made to separate youth from leaders. I added a distress pattern to give the art a warn vintage look.

3. Full color version done with flat colors. Set in Illustrator so the art could be scaled to any size and still look great.

4. Full color with textures. This version adds a nice tone to the art that works great for smaller print and web.

So with all the same art, I was able to offer four variations. The client was very easy to work with and I’m happy he lets me do my thing.

The type is a font I created called Wonky. I use it often, but vary the letters so it looks different with each use. It really compliments the hand work I put into my illustrations.

So if you or your organization needs help, let me know!

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Stock

Over the years I have been doing LOTS of faith-based illustrations. It started when I was asked to illustrate a book for Mars Hill Church. The series became part of their kids ministry decorations as well as coloring books. With that giant push, I was asked by other churches like New Spring Church to populate their kids ministry curriculums. Having gone to Bible College, it was pretty fun to take that knowledge and apply it to my illustrations creating fun, and hopefully accurate depictions.

My best friend was a pastor of a small church with no budget for kids ministry. I agreed to help him out with a weekly sermon illustration and a matching coloring page. That’s what best pals do. Slowly, but surely the series grew. My intention was to crate really fun art that kids and parents will enjoy. The full color version for for the large screen slide, and the black and white outline version for the kids to color during the sermon. Another pastoral pal, was using them for his weekly sermon break down as well. It was fun to how different people used the art. I eventually came up with a name for the series, Drawn By Faith.

The catalog kept growing and I just kept them on my hard drive doing nothing. I knew there are other pastors who couldn’t afford custom art to be done and I started to think about licensing/stock illustration. After a year of trying to get stock art out there, I realized it is very hard to do by myself. As much as I loved doing the Drawn By Faith series, I almost called it done. I admit, I couldn’t get the traction I was hoping for in doing stock art on my own. So I was happy when I was recently, invited to start posting my work on a large, faith-based stock art site. I finally found a home for my work. They have the robust site already built, all I needed to do was upload!

This is the largest body of work I’ve created and it is exciting to see the artistic growth from the first few renderings the most recent. The art is great for Sunday School curriculum, bulletins, Bible Flash cards and more. You can see the work here at Drawn By Faith, and if you would like to purchase any of the stock, you can visit Lightstock.com.

Cars

skagit_

I hate most commercials in general but the scourge of them are the local ones. The really low budget, unpolished ones that come on screaming at you both audibly and visually. So I was shocked when a local agency asked me to help with just such a commercial. But they had my attention since they wanted to run an animated one.

After reading the storyboards I was excited. Here was a chance that some ad crew was taking with their client. A chance to do something different, something relatively new to this market. And their client was excited as well. So I prepped all the art with little, really no alterations and sent it off to the animator. I think he knocked it lout of the park with his timing and styling. We have worked well together on lots of projects, so I knew it was gonna be great.

So, barring any compliance issues from Hyundai, the spot should be running by Friday.  Just in  Snohomish County. My hope is that it will start a creative bug that others want. And from what the agency has said, the client is already thinking of new ways to use this style of work. NICE!

So be motivated to go buy a new Hyundai.

More video

o365

I have said it before, I’ll keep saying it, I never get tired of seeing my stuff move. My work is used from logos, coloring books, games and animation but I try to use a few styles that are still very “me”. The recent trend that I am getting hired for is a rather simplistic inky look. With this style I try as much as possible to get the most out of the least lines. This was an effort in helping the motion graphics guys. There was a need for me to keep it simple and stylish. Vintage advertising from the 50-60’s is really exciting and so I try to replicate that feel but in a  modern sense.

I started this inky style to contrast the typical hard outline work I had been doing for years. I decided to make a comic strip and my main goal in style was to work in anything that wasn’t vector looking. So Pokeweed became a fun exploration in style, story boarding and writing. Slowly the process overlapped into my regular work and now I do about 90% of my work in a loose brush stroke. And now, I feel the urge to work back in the hard line style. Or no outline at  all. But that will work itself out in time.

Check out this new Office 365 video I did the art assets for. I also like the look of this one, with no outline, for Microsoft Kudos… Kudos is an internal “appreciation program” at MicroSoft.