Drew Pocza | design
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Communication

 

I recently had the pleasure of meeting a new client through another illustrator who is moving on in another direction. The new client is a German economics teacher who likes to publish his own books. I found it very interesting so I said I would love to help out.

The previous artist has a great style, but we have no similarities. I had my fears that the client wanted me to replicate the other work. One rule I apply to every project is to NOT imitate another artist. I’m simply not the kind of artist who can rmimic another technique with ease. It has taken me years to craft my style and so I only take on work that I can apply myself to.

The first hurdle was the language barrier. The thought process was hard for me to interpret, but I came up with a sketch based off his art order. Easy enough. The different illustration style worked out and the client was very happy with the new direction.

Once I got approval I had two visions on how this could work out. So I sent the style I wanted to push. It wasn’t what he was hoping for, but I needed to take that chance. So I went back to my signature style and redid a character for approval to do all the others. Second style for the win! I’m OK with that. Ultimately, he has to be happy with it. As much as I wanted to try the retro inky look, I think he made the best decision. Just because a client contacts me for what I do, it doesn’t always mean I am right.

One thing he really wanted was to keep the magic of the sketch. Often fun sketches get too cleaned up and it misses that “something”. He was persistent in wanting that look. So I tried hard to go line for line over the sketch. gain, good call.

Once all the outlines were done, it was off to coloring. Exploring some simplicity in colors, we opted for full color. The image was created in Adobe Illustrator and is ready for print. The brilliant thing I love about i is the flexibility in size output. He produces books in print and digital and he can engage images for his class as big as he wants!

 

Lesson learned: Communication is king. My goal is to communicate both orally and artistically to help clients get what they want. Simply put, “It is exactly what I wanted” is how I wrapped up this project for the client.

Pro Bono

ExpectationsPosters_r3_800

Pro bono publicI don’t often do it. Not because I’m a jerk, but usually, the right project and timing don’t always line up. But recently an old AD and friend asked me if I would consider helping him out with a project. The company he works for was doing this pro bono for a school in Baltimore. After chatting about it for a bit, looking at my schedule I said yes.

The school seems to have a lot of rules. Assuming needed, but a lot. What was proposed was to make fun posters reminding the students of them in a less strict manner. I came up with three youth characters and Sean did all the hard work. They matched my illustration style amazingly. In total, there were four posters made using the characters. But what I really appreciate it that Sean really “got” the art. His choice of colors and type treatment were perfect. Now I hope the students agree.

As much as I hustle for that next gig, it felt good to simply help out.

Making it move

LK_signal_01a

I have said this many times and will probably say it again, but I love seeing my work move. Almost to the point I wish I had the time and brain juice to make it happen myself! over the past year or soI have been fortunate to work with a couple motion graphics teams. I don’t remember how I found Loose keys, but am glad I did. Really nice crew that works hard at putting personality into their work as much as I try to put in mine.

After following Loose Keys on G+ and appreciating what they do, I want to be a part of it. So I just asked if I could play with them. A few months later the chance came and it was very fun. The sent me the script and story boards and we went to work on this video for Signal!

I have also work worked on large video projects for Microsoft that when the time is right, I would love to show off! it’s a different way of thinking than doing a basic illustration. Having it set up into break part sections for animation was interesting. Actually drawing everything and not creating only what is visible in the scene was a challenge, but it meant we could use the art in other ways.

So, if you need any help with your next video, or illustration let me know!

Drew