Drew Pocza | Communication
character, character design, Illustration, business, economics
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Communication

 

I recently had the pleasure of meeting a new client through another illustrator who is moving on in another direction. The new client is a German economics teacher who likes to publish his own books. I found it very interesting so I said I would love to help out.

The previous artist has a great style, but we have no similarities. I had my fears that the client wanted me to replicate the other work. One rule I apply to every project is to NOT imitate another artist. I’m simply not the kind of artist who can rmimic another technique with ease. It has taken me years to craft my style and so I only take on work that I can apply myself to.

The first hurdle was the language barrier. The thought process was hard for me to interpret, but I came up with a sketch based off his art order. Easy enough. The different illustration style worked out and the client was very happy with the new direction.

Once I got approval I had two visions on how this could work out. So I sent the style I wanted to push. It wasn’t what he was hoping for, but I needed to take that chance. So I went back to my signature style and redid a character for approval to do all the others. Second style for the win! I’m OK with that. Ultimately, he has to be happy with it. As much as I wanted to try the retro inky look, I think he made the best decision. Just because a client contacts me for what I do, it doesn’t always mean I am right.

One thing he really wanted was to keep the magic of the sketch. Often fun sketches get too cleaned up and it misses that “something”. He was persistent in wanting that look. So I tried hard to go line for line over the sketch. gain, good call.

Once all the outlines were done, it was off to coloring. Exploring some simplicity in colors, we opted for full color. The image was created in Adobe Illustrator and is ready for print. The brilliant thing I love about i is the flexibility in size output. He produces books in print and digital and he can engage images for his class as big as he wants!

 

Lesson learned: Communication is king. My goal is to communicate both orally and artistically to help clients get what they want. Simply put, “It is exactly what I wanted” is how I wrapped up this project for the client.

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