My best work tends to be character driven. I love creating characters to fit client needs and have often referred to my work as “Illustration with Character”. See what I did there? lol
About a year ago, I created a pretty fun a logo for a church youth group. Calvary Chapel Merrit Island in scenic Florida. Dan, my contact there has been a great supporter of pushing new custom art for his group. Not just relying on stock art. And hey, I do stock work as well, so I’m not totally dissing it. But with so much visual noise out there, it’s nice to know people care about putting out fun, relevant projects out.
Dan came back needing some art for his Vacation Bible School coming up this summer. There are LOTS of junky VBS packages churches can buy, but again, I’m thankful Dan likes to go big and be original. He needed a shirt design. Simple enough. After we talked about the elements he needed, I started sketching. As the process went on, I realized it was going to be VERY expensive to make shirts if I did them the way I would normally color. After brainstorming a bit, we decided on a new direction. Make the art for various applications. He let me go all out with color and textures, then as necessary, we scaled parts back. So far back, to one color for the shirts.
I build art in layers with black/outlines on top, colors on descending layers. I have always given the options for turning color layers off and supplying black and white coloring page art. This time I gave more options.
1. Single color for shirts.
2. Additional single color version was made to separate youth from leaders. I added a distress pattern to give the art a warn vintage look.
3. Full color version done with flat colors. Set in Illustrator so the art could be scaled to any size and still look great.
4. Full color with textures. This version adds a nice tone to the art that works great for smaller print and web.
So with all the same art, I was able to offer four variations. The client was very easy to work with and I’m happy he lets me do my thing.
The type is a font I created called Wonky. I use it often, but vary the letters so it looks different with each use. It really compliments the hand work I put into my illustrations.
So if you or your organization needs help, let me know!